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The Chief

The Chief is Heritageu2019s first take on the classic diamond frame.nnA strong bike demands a strong name, and u201cThe Chiefu201d conveys the fierce look of this classic diamond frame, while paying homage to Chicagou2019s roots. Before Chicago was a metropolis, it was a trading hub for many Native American nations, including the Pottawatomie, the Miami, the Illnois, the Chippewa, the Foxes, the Shawnee, and the Winnebago. Although urban legend has it that u201cChicago,u201d translates to u201csmelly onion,u201d it is historically more likely that the word meant u201cgreat and powerful,u201d a sentiment we hope The Chief evokes in style and in use.nnLike every Heritage Bicycle, The Chief is made by Chicagoans, loved by Chicagoans, and coveted by bicyclists everywhere.