Green? Of Course!

The environment and our community are important to us. That is the foundation every project we start.

There is an obvious reduction of carbon emissions when we choose to bike instead of drive, but we are further decreasing our carbon footprint by keeping our bike manufacturing here at home. Our eco-friendly bikes are built with American steel, and locally welded and assembled. Chicago hasn't seen a local bike manufacturer since the '70s, when the Schwinn company left town.

We're here to change that.

So when you ask yourself what kind of bike you want, remember Heritage:

Fashionable, yes.

Practical, yes.

Comfortable, yes.

Sensible, definitely.