Introducing the Gaucho, Every Urban Rider’s Dream Bike

Posted on August 07, 2014 by Michael Salvatore | 0 Comments

Stinner x Heritage | The Guacho


Say hello to the newest member of our Signature Series, the Gaucho. Every year, we collaborate with a framebuilder who we think can perfectly blend his/her aesthetic with the Heritage ethos. This year’s collab spotlights Aaron Stinner of Stinner Frameworks. When we told him we wanted him to create a cruiser in his unique Stinner style, he was happy to oblige—and together we created something that both perfectly represented him but was also totally original and outside of his normal body of work.

Thus the cruiser/mountain bike mash-up was born.

“Inspired by the 1969 Suzuki 500cc motorcycle of the same name (and because I went to UCSB, whose sports teams are the Gauchos), this is a bicycle to take out to the lakefront for adventure, with no regard to the limitations of gravel. With cruiser geometry and mountain bike characteristics, this bike was designed around the 29-inch wheel platform, has room for 2.5-inch cruiser tires, has cable actuated disc brakes, a relaxed front end, and handles speed well. A modern design that is sure to never go out of style, this is a one of a kind, ‘do-all’ bike.” 
—Aaron Stinner of Stinner Frameworks

The Gaucho will be exclusively available through Heritage, made to order to suit the individual customer’s size and customization requests. Each one will be hand-built in Santa Barbara by Aaron himself, and assembled at Heritage in Chicago. Time is limited on these bikes so we suggest taking action quickly.


The Small Chief Just Got Smaller

Posted on May 01, 2014 by Michael Salvatore | 0 Comments


We’ve made tremendous improvements to our frames over the past couple of years—a tweak here, a refinement there—and we pride ourselves on our attention to detail and our ability to respond to customer feedback.

Today we are pleased to announce that we’re changing the size options for the Chief. We have heard from many of you that our base model was still too big, and so we are now starting our small Chief at 53 cm, which would fit someone between 5’3” and 5’8”.

One advantage to locally handcrafting our bikes is the constant coordination between the mechanics, bike ops, and welders. We’re thrilled to be able to respond to our customers’ needs quickly to make the Chief even more customizable.

Upcoming Events

5/2 - Music Night ft. Red Rice N' Beans
5/6 - Heritage Cycling Club Ride @ 6pm
5/7 - An Afternoon of Music w/ Jordan Klassen
5/10 - #metro pop-up ft. Antwique Shop
5/11 - Field & Florist Mother's Day Flower Shoppe Pop Up
5/13 - Heritage Cycling Club Ride @ 6pm
5/15 - Songwriters Series
5/18 - #heritagelittles Ladies Clothing Swap
5/20 - Heritage Cycling Club Ride @ 6pm

* #heritagelittles @ 2868 N Lincoln Ave

Heads Up: We're About to Get Busy

Posted on April 04, 2014 by Michael Salvatore | 0 Comments

Summer is just around the corner, and you are going to want to break out your new ride at the first hint of sunshine.
Well, you are not alone.
By which we mean EVERYONE is going to be ordering bikes come late April, and we expect the influx to steadily continue through May. Because all of our bikes are made in-house, we normally have a 3-4 week turnaround time. Production will undoubtedly back up due to increased ordering, so make sure you plan ahead.
In the era of instant updates, on demand, and impulse buys, the thought of having to wait for something seems completely unbelievable, or even the result of poor customer service. But, some things take time to perfect and are worth waiting for. That’s why we’re giving you fair warning to place your order sooner rather than later.
Order Now

Introducing The Jane

Posted on November 21, 2013 by Michael Salvatore | 0 Comments

Introducing The Jane


There are those who are wrapping up their holiday checklists long before Thanksgiving even rolls around and those who worship the overnight shipping button. Well, Heritage is here to please all types with the pre-Thanksgiving unveiling of our new stunning frame, the Jane. The Jane is dolled up and has places to go with her colorful wire basket, elegant swoop frame and upgraded components. Even though she stands out with her punch of color, she matches the rest of our locally handcrafted Heritage bikes in quality. The days are getting shorter and colder so why not bring some colorful hope for Spring ahead and gift the lady in your life with The Jane.

Or you could always buy her another pair of socks.

Available in 5 different colors:

Get one of the 20 pre-made bikes before the holidays!

Celebrate Your Heritage This Holiday Season

Posted on November 19, 2013 by Michael Salvatore | 0 Comments

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